NewComm 2008 SNCR Dell Keynote
Thanks to geoff Livingston at BuzzBin for this clip from recent trip to California and participation at SNCR
http://www.livingstonbuzz.com/blog/2008/04/23/sncr-live-vlog-richard-binhammer-from-dell-discusses-their-journey/
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1 comments:
Richard:
Thanks to you (and Geoff) for this video. I think the 4 piller Dell model you outline is interesting and sensical. I'm sure there is more to it behind the scenes. I'm studying how companies are managing their message - in particular their brand message - in the socially mediated world. I discuss this a little in my recent blog post, Organizational Identity In the Age of Social Media". I'm doing this for my own clients as well as for students we teach and methodologies we are developing at B2B Marketing Excellence. I'd be interested in talking to you more off-line about how Dell "enables you" to spread their brand message on the social web. Please let me know the best way to contact you for such a discussion. Thanks.
Dana
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