Interview with Lee Odden about Social Media: what it is? why use it? How and more

Enjoyed the chance to catch up with Lee Odden over at The Online Marketing Blog.  He's running a great series on social media and it is blog worth making sure is in your reader. 

We covered everything from how to define social media, how to justify business involvement, a look at some of the strategic directions and considerations, as well as measuring success. 

Hope you enjoy it too and looking forward to comments... here or there ;-)